The BTS brand began in 2011 with our Book &
Trailer Showcase website. Since then we have evolved to offer Book Tours on the booktrailershowcase.com website and our magazine BTS Book Reviews (formally
BTSeMag) which now calls the BTSemag.com its
home.
On a personal note: My husband retired after 25
years in the Army in May 2012. He thought it would be a good idea for us to
start a family business since he likes to keep busy, and it made sense to
revolve around writing. I have 14 books published through Ellora's Cave and New
Concepts Publishing, and a short story on Kindle. So we started Book &
Trailer Showcase to help authors promote their work.
Our first magazine was published in April 2012 as
a quarterly. There was so much interest from readers & authors that by
September we had decided to publish it every other month. In October Barnes
& Noble offered us a partnership to sell the magazine on their digital
Newsstand. We then started publishing the magazine every month since that is
the "norm" at B&N. You cannot imagine how excited we were that a
big giant like Barnes & Noble was interested in our little emag. It's been
a long wait to launch, and we have been told by the end of the year. But, we
are trying to be patient and hoping that nothing interferes with that schedule.
B&N has lots of irons in the fire and we can't wait to share that news.
Since we publish our magazine through Issuu, we
count "views" not subscribers, and of course the emag is free until
we go on B&N. We are asking readers to subscribe at the website now though
so we can send out updates - the button is on right side bar at the top. Our
views for each issue average 30,000 to 60,000.
The more the authors in the issue promote, the
higher the views are, so we ask everyone to pitch in. Authors who take out ads
never truly see their ads die, because
readers keep coming back to older issues. Some time ago we checked the views
for our September 2012 issue and it was over 247,000!! This is our highest
views to date on an issue.
REVIEWS: Authors
who purchase ads get their book(s) considered for review. This is not a bought
ad; it is not guaranteed. The charge is for ad space. If chosen the review is
published in the magazine, and the reviewer has the option of posting on their
blog and Goodreads too. Anyone who is interested in reviewing please write
Annette at: annette@btsemag.com.
While I cannot promise that every author will
find success with their ads, my own sales have grown tremendously by having one
in each issue. Also I have had several authors share that their sales went up,
and one author gained name recognition. My books are mainly erotic, one of our
successful authors writes dark paranormal and mystery/thrillers, while another
author is a Christian novelist. These two authors have been highlighted in our
magazine in different ways - one with a cover feature and she is also a
columnist for us. The other places ads every issue and was featured inside an
issue.
I feel success depends on what the reader is
looking for, having a nice cover, an interesting blurb, plus exposure. I don't
know that placing an ad one time will be very effective. A well-known marketing
saying is that a potential customer must
see a product an average of 7 times before buying. While I do think there are
ads that grab reader’s attention with less than that number, it is something to
consider when purchasing promotions, no matter who you buy it from.
Our magazine content is author features which
include an excerpt or interview, reviews, author & publisher ads, a short
story and columns. Due to the magazine getting too large, we moved the Writing
columns to the website. If you want to get some informative tips on writing
please visit the columns.
Articles have also been moved to the website and
authors are welcome to submit articles and short stories.
Write me for details at: myra@btsemag.com.
The columns remaining in the magazine are Heat
Diva by Nikki McCarver (covering some hot reads), Sex & the Single Woman by
Nicole Morgan (the series of a romantic relationship), The Lowdown with Laurie (always a super informative column from
Laurie of BittenbyParanormalRomance), The
Scrying Eye by Kelly Hudson (covering great reads in Fantasy, S/F &
Horror), Chic Trends in Romance by
Sandra Bunino (covering great reads in romance, with a different theme each
month), and the Historical column by
Christy English.
NEW: We
have a sign up for Media Kits on our menu. Check it out, we have a $25 gift
card drawing each month for those signed up and other benefits to bloggers. http://btsemag.com/community/monthly-media-kit-team/.
Added just this month we are now conducting interviews.
http://btsemag.com/interviews/
COMING SOON: We will start Blog posts in Oct.
PLANS FOR THE FUTURE: We can't wait to go on B&N because they are working on some exciting expansions and we can't wait to share the news. We hope that working with such a big company will mean our little magazine goes big. Next September we were invited to cover the ARC in New Orleans as Press. We're very excited about this event. Heather Graham will be the keynote speaker, and Sherrilyn Kenyon will be there. We have scheduled her as our cover author for October 2014.
Myra Nour
BTS CEO
www.btsemag.com
www.booktrailershowcase.com
http://btsemag.com/interviews/
COMING SOON: We will start Blog posts in Oct.
PLANS FOR THE FUTURE: We can't wait to go on B&N because they are working on some exciting expansions and we can't wait to share the news. We hope that working with such a big company will mean our little magazine goes big. Next September we were invited to cover the ARC in New Orleans as Press. We're very excited about this event. Heather Graham will be the keynote speaker, and Sherrilyn Kenyon will be there. We have scheduled her as our cover author for October 2014.
Myra Nour
BTS CEO
www.btsemag.com
www.booktrailershowcase.com